The email strategy for creators, coaches, and experts who refuse to be replaced by AI.

Humanize Your Emails. Build Trust. Outsell AI.

Each week, learn strategies to humanize your email marketing. Build trust, sell more, and stay irreplaceable as a human creator.

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    No spam. Just real, actionable strategies delivered by a weird human named Martin. I’ve made seven figures online as a writer. I don’t use social media. I love quiet businesses. I don’t like hype.